Manage Communications, Media Requests & Issues on One Platform

Broadsight Tracker is a secure, web-based collaboration platform that leverages artificial intelligence to help communications teams save valuable time and ensure their messaging remains consistent and error-free across all channels.

Broadsight was created by public-sector communications professionals to help manage a high volume of requests from within and outside of the organization.

It will help you track and show your team’s impact in a way that can’t be done by generic project-management tools.

Streamlined Media Enquiries

Hands at a laptop handling a lot of emails

Many organizations still rely on spreadsheets to keep track of media enquiries. It works up to a point—but not when you field a large volume of media requests, with multiple team members responding.

The Broadsight workflow was developed by media relations professionals to streamline tracking.

  • Easy Entry and Updating: User-friendly interface requires only seconds to create an entry.
  • Line of Sight: View spokespersons, sign-off and responses for any topic at a glance.
  • Organization: Categorize and sort your media enquiries by business unit, campaign, news outlet, journalist and more.
  • Instant Summaries: Compile and email daily or weekly summaries of issues or topics that are generating enquiries.
  • Proactive Outreach: Connect your pitching efforts to strategic priorities.
  • Access to Historical Data: Search, filter and export past media enquiries, messaging and contacts.

Broadsight helps your team engage with journalists efficiently and effectively, while ensuring that all efforts remain aligned with your organization’s priorities.

Easy Reporting and Customized Analytics

Your team’s best work is the work few people see. Broadsight gives you the levers to capture all this behind-the-scenes work that doesn’t show up in media monitoring, and transform it into reports and visualizations.

Every service your team provides and every media interaction is documented, so they can be leveraged to improve team performance and support your organization’s objectives.

  • Evaluate Outcomes: Analyze results to understand what works and what doesn’t in your media engagements and communication strategies.
  • Optimize Strategies: Use data-driven insights to refine your approach and enhance your media outreach efforts.
  • Keep Stakeholders Informed: Provide leadership with clear, data-backed insights to guide future decision-making
  • Demonstrate Value: Show how your media team’s efforts align with and support organizational goals.
  • Advocate for Resources: Offer compelling evidence to secure the funding and resources your team needs.

Our intuitive visual tools help you easily assess your strategies and optimize future communications.

Animated Gif showing Broadsight Tracker custom analytics dashboard in action

Record

Log media requests and services as soon as they come in, along with all relevant information.

Respond

Attach a spokesperson and messaging, and always be able to see the current status of any request.

Report

Create customizable charts and graphs that give a clear picture of your organization’s engagement with media.

Trusted by universities, colleges, health authorities and PR agencies.

UBC logo
University of Calgary logo
University of Alberta logo
Coast Communications logo
Interior Health logo
Providence Health Care logo
UBC Faculty of Medicine logo

“The Tracker has been incredibly helpful for us to manage and track the large volume of media and issues related enquiries we receive every week. The analytics have given us a real-time view into how our media relations efforts align with our university’s strategic priorities, while providing us with additional insights to adjust our media approach and maximize earned media coverage. It has saved us time and money and we couldn’t be happier with our media tracker.”

Dean Parthenis, Director, Media and Issues Management, University of Calgary

“Our team deals with a lot of media requests, and the Broadsight Tracker has made it so much easier to make sure nothing falls between the cracks. My team can always see at a glance which requests are being handled and who is handling them, regardless of where we’re working. When similar topics come up again and again, we can easily access past entries and see how they were handled to save ourselves a lot of time.”

Erik Rolfsen, Senior Media Relations Specialist, UBC Media Relations

FAQ


Who is the Broadsight Tracker for?

Broadsight is for media relations and issues management teams in large public or private sector organizations who need an easy way to track their day-to-day work and distill it down into actionable intelligence through customizable analytics and reports.


Who made the Broadsight Tracker?

Broadsight began as an in-house tool designed by high-performing media relations and issues management professionals to help them in their work. It is being jointly co-developed for broader use by the University of British Columbia and the founder.

Meet the Team


How long has Broadsight been operating for?

In development since 2019, Broadsight is currently in use in some of Canada’s largest research universities with applicability to numerous public and private sector environments.


How did you come up with the concept?

Quantifying the work of media relations teams has always been a challenge, particularly in large distributed organizations. What started as an expansive Google Sheet database was turned into a cloud-based tool incorporating the best principles and features identified by media relations teams across Canada and optimized by UBC’s large media relations team.


How much does it cost?

Prices vary based on the number of seats your organization needs. We offer a range of plans that can be customized to meet your media team’s specific needs.


How many people can use it?

As many people as you need.


Is this another media monitoring tool?

No. Broadsight Tracker is very different from existing media monitoring tools. It is designed to support collaboration and track the specific response of your team, not just the coverage you or your organization generate. Broadsight provides an incredibly helpful companion to media monitoring tools on the market, helping you directly connect your efforts to their results.


Is it secure?

Yes. The Broadsight Tracker has been developed in consultation with the University of British Columbia’s information security office and in accordance with UBC’s information security standards and application security guidelines. Data is stored on a dedicated Amazon Web Services instance, with user authentication through AWS Cognito. With servers in Montreal, Broadsight maintains Canadian data sovereignty and compliance with Canadian data privacy regulations.


How can I find out if Broadsight is right for my team?

Book a demo with the founder today and he’ll walk you through it.


Get in touch

Find out if Broadsight Tracker is right for your team

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