Manage Communications, Media Requests & Issues on One Platform
Broadsight Tracker is a secure, web-based collaboration platform that leverages artificial intelligence to help communications teams save valuable time and ensure their messaging remains consistent and error-free across all channels.
Broadsight was created by public-sector communications professionals to help manage a high volume of requests from within and outside of the organization.
It will help you track and show your team’s impact in a way that can’t be done by generic project-management tools.
Issues Management Communications
Tracking and responding to issues is a growing demand for communicators in large organizations. Many teams rely on shared drives and folders, email or messaging apps, and spreadsheets kept in the cloud. When critical issues are managed across multiple channels, it can result in lost messaging, wasted time and damaged reputations.
A Better Way With Broadsight
Broadsight offers a one-stop shop for keeping track of key messages and all issue-related communications. Here’s how we help:
- Centralized Storage: One secure, easily searchable location for all your data.
- Enhanced Coordination: Ensure team members are on the same page and can access centralized messaging.
- Customized Analytics Dashboards: Gain a big-picture or fine-detail view of daily and monthly efforts to defend your organization’s reputation.
Streamline your processes, save time, and protect your organization from reputational damage with Broadsight.
Streamlined Media Enquiries
Many organizations still rely on spreadsheets to keep track of media enquiries. It works up to a point—but not when you field a large volume of media requests, with multiple team members responding.
The Broadsight workflow was developed by media relations professionals to streamline tracking.
- Easy Entry and Updating: User-friendly interface requires only seconds to create an entry.
- Line of Sight: View spokespersons, sign-off and responses for any topic at a glance.
- Organization: Categorize and sort your media enquiries by business unit, campaign, news outlet, journalist and more.
- Instant Summaries: Compile and email daily or weekly summaries of issues or topics that are generating enquiries.
- Proactive Outreach: Connect your pitching efforts to strategic priorities.
- Access to Historical Data: Search, filter and export past media enquiries, messaging and contacts.
Broadsight helps your team engage with journalists efficiently and effectively, while ensuring that all efforts remain aligned with your organization’s priorities.
Easy Reporting and Customized Analytics
Your team’s best work is the work few people see. Broadsight gives you the levers to capture all this behind-the-scenes work that doesn’t show up in media monitoring, and transform it into reports and visualizations.
Every service your team provides and every media interaction is documented, so they can be leveraged to improve team performance and support your organization’s objectives.
- Evaluate Outcomes: Analyze results to understand what works and what doesn’t in your media engagements and communication strategies.
- Optimize Strategies: Use data-driven insights to refine your approach and enhance your media outreach efforts.
- Keep Stakeholders Informed: Provide leadership with clear, data-backed insights to guide future decision-making
- Demonstrate Value: Show how your media team’s efforts align with and support organizational goals.
- Advocate for Resources: Offer compelling evidence to secure the funding and resources your team needs.
Our intuitive visual tools help you easily assess your strategies and optimize future communications.
Record
Log media requests and services as soon as they come in, along with all relevant information.
Respond
Attach a spokesperson and messaging, and always be able to see the current status of any request.
Report
Create customizable charts and graphs that give a clear picture of your organization’s engagement with media.
Trusted by universities, colleges, health authorities and PR agencies.
FAQ
Who is the Broadsight Tracker for?
Broadsight is for media relations and issues management teams in large public or private sector organizations who need an easy way to track their day-to-day work and distill it down into actionable intelligence through customizable analytics and reports.
Who made the Broadsight Tracker?
Broadsight began as an in-house tool designed by high-performing media relations and issues management professionals to help them in their work. It is being jointly co-developed for broader use by the University of British Columbia and the founder.
How long has Broadsight been operating for?
In development since 2019, Broadsight is currently in use in some of Canada’s largest research universities with applicability to numerous public and private sector environments.
How did you come up with the concept?
Quantifying the work of media relations teams has always been a challenge, particularly in large distributed organizations. What started as an expansive Google Sheet database was turned into a cloud-based tool incorporating the best principles and features identified by media relations teams across Canada and optimized by UBC’s large media relations team.
How much does it cost?
Prices vary based on the number of seats your organization needs. We offer a range of plans that can be customized to meet your media team’s specific needs.
How many people can use it?
As many people as you need.
Is this another media monitoring tool?
No. Broadsight Tracker is very different from existing media monitoring tools. It is designed to support collaboration and track the specific response of your team, not just the coverage you or your organization generate. Broadsight provides an incredibly helpful companion to media monitoring tools on the market, helping you directly connect your efforts to their results.
Is it secure?
Yes. The Broadsight Tracker has been developed in consultation with the University of British Columbia’s information security office and in accordance with UBC’s information security standards and application security guidelines. Data is stored on a dedicated Amazon Web Services instance, with user authentication through AWS Cognito. With servers in Montreal, Broadsight maintains Canadian data sovereignty and compliance with Canadian data privacy regulations.
How can I find out if Broadsight is right for my team?
Book a demo with the founder today and he’ll walk you through it.
Get in touch
Find out if Broadsight Tracker is right for your team
