Workflow Management for Media and Comms Teams
Broadsight is a secure, web-based collaboration platform that leverages artificial intelligence to help communications teams save valuable time and ensure their messaging remains consistent and error-free across all channels.
Trusted by large public and private enterprises.
Streamlined Issues Management
Centralize all your communications to avoid lost messaging, wasted time and reputational risk. Broadsight transforms the familiar comms workflow of splintered messaging in shared drives, email, messaging apps and spreadsheets to a unified workspace for your entire team with:
- Centralized Storage: One secure, easily searchable location for all your data.
- Enhanced Coordination: Ensure team members are on the same page and can access centralized messaging.
- Customized Analytics Dashboards: Gain a big-picture or fine-detail view of daily and monthly efforts to safeguard your organization’s reputation.
AI-Powered Media Response
Many large organizations still rely on static spreadsheets to track media enquiries. These are ill-suited to the dynamic environment of your multi-person comms team handling a large volume of media enquiries. Instead use Broadsight for:
- Automated Data Entry: Broadsight’s AI reads emails and logs enquiries for you to remove hours of busywork per week.
- Line of Sight: View spokespersons, sign-off and responses for any topic at a glance. Filter historical messaging instantly.
- Instant Summaries: Share regular summaries of issues that are generating enquiries.
- Proactive Outreach: Connect your pitching efforts to strategic priorities and key contacts.
Easy Reporting and Customized Analytics
Capture all the behind-the-scenes work that doesn’t show up in media monitoring, and create intuitive visualizations and granular reports at the click of a button.
- Evaluate: Analyze results to improve media engagements and communication strategy.
- Optimize: Data-driven insights refine your approach and enhance media outreach.
- Inform Stakeholders: Provide leadership with clear, data-backed insights.
- Demonstrate Value: Show how your media team’s efforts support organizational goals.
- Advocate for Resources: You’ll have evidence to secure funding and resources.
Record
Log media requests and services as soon as they come in, along with all relevant information.
Respond
Attach a spokesperson and messaging, and always be able to see the current status of any request.
Report
Create customizable charts and graphs that give a clear picture of your organization’s engagement with media.
Case Study: University of Calgary
Read how Broadsight helped the University of Calgary’s media and issues team save time, dial in their strategic messaging and demonstrate their value.
Read moreFAQ
Who is the Broadsight for?
Broadsight is for media relations and issues management teams in large public or private sector organizations who need an easy way to track their day-to-day work and distill it down into actionable intelligence through customizable analytics and reports.
Who made Broadsight?
Broadsight began as an in-house tool designed by high-performing media relations and issues management professionals to help them in their work. It was jointly co-developed for broader use by the University of British Columbia and the founder.
How long has Broadsight been operating for?
In development since 2019, Broadsight is currently in use in some of Canada’s largest research universities with applicability to numerous public and private sector environments.
How did you come up with the concept?
Quantifying the work of media relations teams has always been a challenge, particularly in large distributed organizations. What started as an expansive Google Sheet database was turned into a cloud-based tool incorporating the best principles and features identified by media relations teams across Canada, and optimized with their feedback.
How much does it cost?
Prices vary based on the number of seats your organization needs. We offer a range of plans that can be customized to meet your media team’s specific needs.
How many people can use it?
As many people as you need.
Is this another media monitoring tool?
No. Broadsight is very different from existing media monitoring tools. It is designed to support collaboration and track the specific response of your team, not just the coverage you or your organization generate. Broadsight provides an incredibly helpful companion to media monitoring tools on the market, helping you directly connect your efforts to their results.
Is it secure?
Yes. Broadsight was developed in consultation with the information security office at a major public university, according to its security standards and application security guidelines. Data is stored on a dedicated Amazon Web Services instance, with user authentication through AWS Cognito. With servers in Montreal, Broadsight maintains Canadian data sovereignty and compliance with Canadian data privacy regulations. Read our privacy policy.
How can I find out if Broadsight is right for my team?
Book a demo with the founder today and he’ll walk you through it.
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