Media Response Templates for Issues Management

The media response templates below are intended to serve as a starting point for developing your own messaging and holding statements when managing issues that arise for your organization.

Of course, we recommend developing a more comprehensive communications strategy around any issue, rather than relying solely on templates. However, these template statements contain the sort of language that has reliably steered many organizations through the early stages of a crisis.

When you need to say something quickly, you can modify the template that fits your situation, buying your organization the time it needs to consider the issue and its response more thoroughly.

These statement templates contain clearly marked placeholder text. You can replace those placeholders with your organization’s name or other details of your particular issue.