Media Response Template for Product Recall

This media response template is intended to serve as a starting point for developing your own messaging and holding statements around a product recall.

We recommend developing a proper communications strategy around any issue, but the template statement below contains the sort of language that has reliably steered many organizations through the early stages of a crisis.

When you need to say something quickly, you can modify the template to fit your situation, buying your organization the time it needs to consider the issue and its response more thoroughly.

IMPORTANT: Replace any placeholder text below with your organization’s name or other details of your particular issue.

Template

[Organization Name] is issuing a voluntary recall of [Product Name] due to [brief description of the issue, e.g., a potential safety concern, manufacturing defect, etc.]. The safety and well-being of our [customers/consumers] is our highest priority, and we are taking this step out of an abundance of caution.

We are actively working to investigate the issue and have stopped the distribution of the affected product. We are collaborating with [relevant authorities, regulators, etc.] to ensure a thorough and effective recall process.

At this time, we advise customers who have purchased [Product Name] to [specific action steps, e.g., stop using the product immediately, follow return instructions, contact customer service for further assistance, etc.]. Further information on the recall process and next steps will be provided on [designated platform, e.g., our website, customer service line].

We apologize for any inconvenience this may cause and appreciate your cooperation as we work to resolve the matter swiftly. Our commitment to providing safe and high-quality products remains unchanged.

For more information, please visit [Website] or contact [Designated Contact Information].