Media Response Template for Accident or Injuries

This media response template is intended to serve as a starting point for developing your own messaging and holding statements around an accident or injuries involving your organization.

We recommend developing a proper communications strategy around any issue, but the template statement below contains the sort of language that has reliably steered many organizations through the early stages of a crisis.

When you need to say something quickly, you can modify the template to fit your situation, buying your organization the time it needs to consider the issue and its response more thoroughly.

IMPORTANT: Replace any placeholder text below with your organization’s name or other details of your particular issue.

Template

We can confirm that an accident occurred at [location] involving [briefly describe the incident if appropriate]. Our immediate concern is the well-being of those affected. We are actively working with emergency services and medical professionals to ensure they receive the care they need.

The safety of our [employees/customers/community] is our top priority. We are conducting a thorough investigation to understand how this happened and to prevent similar incidents in the future.

We are deeply concerned by this situation and will continue to provide updates as we learn more. At this time, we ask for patience as we focus on supporting those affected.

Our thoughts are with everyone impacted by this incident, and we are committed to doing everything we can to address the situation responsibly.