Media Response Template for Poor Financial Performance

This media response template is intended to serve as a starting point for developing your own messaging and holding statements around an organization’s poor financial performance.

We recommend developing a proper communications strategy around any issue, but the template statement below contains the sort of language that has reliably steered many organizations through the early stages of a crisis.

When you need to say something quickly, you can modify the template to fit your situation, buying your organization the time it needs to consider the issue and its response more thoroughly.

IMPORTANT: Replace any placeholder text below with your organization’s name or other details of your particular issue.

Template

We recognize that [Organization Name] has experienced a period of financial performance below expectations. We take this matter seriously and are taking proactive steps to address the underlying challenges.

Our leadership team is implementing a series of strategic measures aimed at improving financial performance and ensuring the long-term health and sustainability of the organization. We remain focused on serving our [customers/clients/stakeholders] with the same level of dedication and quality they expect from us.

While we navigate this period, we are confident in the strength of our team, our strategy, and our ability to adapt to current market conditions. We will continue to provide updates as we make progress toward our financial goals.

Thank you for your continued trust and support.

For any immediate inquiries, please contact [Designated Contact Information].