Author: Erik Rolfsen
Why Playing by ‘Old Media’ Rules Might Be Holding Your Strategy Back
The outlets with the biggest reach might not play by journalistic rules anymore, and it’s up to newsmakers to adjust.
Aligning Communication Strategies with Broader Social Issues
Communication strategies that reflect and engage with social issues can help your organization stay relevant.
Annual Conferences for Media Relations Professionals
With so many annual conferences that cater to media relations professionals, it can be overwhelming to find the ones that are truly worth your time.
Developing a Proactive Media Strategy with Limited Resources
Even resource-strapped organizations such as non-profits, public-sector entities and small businesses can—and should—build a proactive media strategy. Here’s how.
Protected: New AutoTracker: AI Logs Media Requests For You!
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How to Track Media Coverage for Free
Free media monitoring tools are flawed, but if you’re on a budget and don’t have complex needs, here are couple that can do the job.
How to Influence Leadership as a Communications Professional
Here’s how you make yourself indispensable, get leadership to see communication as strategy, and ultimately, shape the story before you have to tell it.
Media Training Examples You Can Use to Liven Up Your Presentations
Nine of our favourite interview examples you can use to bring insight and humour to your media training presentations.
The Power of Curiosity and Attentiveness in PR
Curiosity and attentiveness are key to uncovering compelling stories in PR. Dig deeper, ask more questions, and find the extraordinary in the ordinary.
Balancing Creativity and Corporate Risk Aversion in Large Organizations
Navigating creativity and corporate risk in large organizations requires trust, stakeholder engagement, and demonstrating the tangible benefits of innovative storytelling.
