Author: Erik Rolfsen
Why Organizations Should Tell Their Own Stories First
Controlling the narrative is crucial in today’s fast-paced information era. Telling your own story first builds trust, shapes perception, and preempts misinformation.
Keeping Up With Independent Content Creators Requires Authenticity
Traditional media’s influence is waning as digital creators gain prominence. PR professionals must embrace digital platforms and authentic content to stay relevant in this evolving landscape.
Executive Storytelling: A Key Skill for Leaders to Connect with Their Audience
Storytelling is an essential skill for CEOs. By sharing personal experiences and focusing on people, purpose, and place, leaders can build trust, inspire teams, and drive success.
PR Jargon That Makes Ex-Journalists Cringe
Working in communications often means navigating a sea of convoluted jargon, but understanding industry-specific terms can be crucial for career changers.
Your Boss Cancelled a Big Interview on Short Notice. What Now?
Being the media relations person stuck in the middle of this situation can be extremely uncomfortable. Here are some tips on how to navigate it.
Different Types of Media Interviews and How To Prepare for Them
Understanding the nuances of different types of media interviews can help you communicate more effectively.
Broadsight Welcomes Developer Qin Yang
We are thrilled to introduce the newest addition to our team at Broadsight, Qin Yang.
Defining and Measuring Reputational Risk
Being able to measure reputational risk allows you to distinguish whether an issue is merely noise, or an early sign crisis.
The Message Box: A Powerful Tool for Communicating Science
Sharing the intricacies and significance of scientific research is hard, but a unique tool called the Message Box makes it easier.
How to Diversify Your Strategy in a Shrinking Media Landscape
As the traditional media landscape shrinks, PR professionals must adapt diverse strategies for effective and impactful outreach.
