Category: News
How to Influence Leadership as a Communications Professional
Here’s how you make yourself indispensable, get leadership to see communication as strategy, and ultimately, shape the story before you have to tell it.
Media Training Examples You Can Use to Liven Up Your Presentations
Nine of our favourite interview examples you can use to bring insight and humour to your media training presentations.
The Ultimate Checklist for Crafting Perfect Press Releases
This checklist guides you through creating perfect press releases, from strong headlines to effective distribution and tracking results.
The Power of Curiosity and Attentiveness in PR
Curiosity and attentiveness are key to uncovering compelling stories in PR. Dig deeper, ask more questions, and find the extraordinary in the ordinary.
Balancing Creativity and Corporate Risk Aversion in Large Organizations
Navigating creativity and corporate risk in large organizations requires trust, stakeholder engagement, and demonstrating the tangible benefits of innovative storytelling.
Why Organizations Should Tell Their Own Stories First
Controlling the narrative is crucial in today’s fast-paced information era. Telling your own story first builds trust, shapes perception, and preempts misinformation.
Keeping Up With Independent Content Creators Requires Authenticity
Traditional media’s influence is waning as digital creators gain prominence. PR professionals must embrace digital platforms and authentic content to stay relevant in this evolving landscape.
Executive Storytelling: A Key Skill for Leaders to Connect with Their Audience
Storytelling is an essential skill for CEOs. By sharing personal experiences and focusing on people, purpose, and place, leaders can build trust, inspire teams, and drive success.
PR Jargon That Makes Ex-Journalists Cringe
Working in communications often means navigating a sea of convoluted jargon, but understanding industry-specific terms can be crucial for career changers.
Your Boss Cancelled a Big Interview on Short Notice. What Now?
Being the media relations person stuck in the middle of this situation can be extremely uncomfortable. Here are some tips on how to navigate it.
