Media Response Template for Data Breach

This media response template is intended to serve as a starting point for developing your own messaging and holding statements around a data breach that has arisen for your organization.

We recommend developing a proper communications strategy around any issue, but the template statement below contains the sort of language that has reliably steered many organizations through the early stages of a crisis.

When you need to say something quickly, you can modify the template to fit your situation, buying your organization the time it needs to consider the issue and its response more thoroughly.

IMPORTANT: Replace any placeholder text below with your organization’s name or other details of your particular issue.

Template

[Organization Name] is aware of a data security incident that may have affected certain personal information. We are actively investigating the situation to understand the scope and impact. Protecting the privacy and security of our [customers/employees/partners] is a top priority.

Upon discovering the issue, we immediately took steps to secure our systems and are working with cybersecurity experts to address the situation. We are also coordinating with relevant authorities to investigate further.

At this time, we are still gathering details and will provide updates as more information becomes available. If any personal information has been impacted, we will notify affected individuals promptly and provide guidance on any necessary next steps.

We understand the concern this may cause and are committed to resolving the issue with transparency and urgency.

For any immediate questions, please contact [Designated Contact Information].