Media Response Template for Environmental Incident

This media response template is intended to serve as a starting point for developing your own messaging and holding statements around an environmental incident involving your organization.

We recommend developing a proper communications strategy around any issue, but the template statement below contains the sort of language that has reliably steered many organizations through the early stages of a crisis.

When you need to say something quickly, you can modify the template to fit your situation, buying your organization the time it needs to consider the issue and its response more thoroughly.

IMPORTANT: Replace any placeholder text below with your organization’s name or other details of your particular issue.

Template

[Organization Name] is aware of an environmental incident involving [brief description of the issue, e.g., a spill, emissions release, etc.] at [Location]. Our immediate priority is the safety of the community, our employees, and the environment.

We have mobilized our response teams and are working closely with local authorities and environmental agencies to contain and address the situation. We are also conducting a thorough investigation to understand the cause and to prevent any future incidents.

We are committed to mitigating any impact this may have caused and will continue to share updates as more information becomes available. Our organization is dedicated to operating responsibly and sustainably, and we take this incident very seriously.

For more information or questions, please contact [Designated Contact Information].