Media Response Template for Negative Industry-Wide Incident

This media response template is intended to serve as a starting point for developing your own messaging and holding statements around a negative industry-wide incident.

We recommend developing a proper communications strategy around any issue, but the template statement below contains the sort of language that has reliably steered many organizations through the early stages of a crisis.

When you need to say something quickly, you can modify the template to fit your situation, buying your organization the time it needs to consider the issue and its response more thoroughly.

IMPORTANT: Replace any placeholder text below with your organization’s name or other details of your particular issue.

Template

[Organization Name] is aware of the recent developments affecting the [specific industry] and their potential impact on stakeholders. We understand the concerns this situation has raised and are actively monitoring its implications for our business and our customers.

While this issue is affecting many organizations across the industry, [Organization Name] remains committed to maintaining the highest standards of [quality, safety, service, etc.]. We are currently reviewing our operations to ensure they meet or exceed all relevant standards and are taking additional steps to mitigate any potential risks.

We will continue to engage with industry experts and regulators to stay informed and to take any necessary actions. Our priority is to uphold the trust of our [customers/employees/partners], and we will provide further updates as more information becomes available.

For any questions, please contact [Designated Contact Information].