Annual Conferences for Media Relations Professionals
When it comes to media relations, there’s always something new to learn—new skills to hone, innovative tools to try, and never-ending changes within the news industry. But not every conference is going to give you what you need. With so many annual conferences that cater to media relations professionals, it can be overwhelming to find the ones that are truly worth your time.
That’s where this guide comes in. We’ve taken the time to pull together details on the most relevant PR conferences for professionals who focus on media relations.
- PRSA International Conference (ICON)
- Ragan’s Media Relations Conference
- PRWeek’s PRDecoded & Purpose Awards
- Global PR Summit
- IABC World Conference
- Content Marketing World
- PRovoke Global
- Social Media Strategies Summit
These aren’t just any industry events, they’re the ones where media relations gets serious attention—with sessions that focus on the real challenges you face.
You’ll learn what sets each conference apart, who you’ll be rubbing elbows with, and whether the event delivers on its promises.
This guide is designed to help you cut through the noise and find professional-development events that can actually help push your media strategy forward. Whether you’re looking to build your network, pick up fresh tactics or simply find a place to recharge your professional batteries, you’ll get insights here to help you make the best choice.
PRSA International Conference (ICON)
PRSA’s annual conference, ICON, is one of the largest and most well-regarded gatherings for public relations professionals, attracting a diverse audience of PR practitioners, communicators, and media relations experts from across the U.S. and beyond.
Organized by the Public Relations Society of America (PRSA), ICON typically takes place each fall in a major U.S. city and offers a comprehensive agenda that covers a wide range of topics crucial to the industry. The conference addresses key areas such as digital communications, crisis management, branding, diversity and inclusion, ethics in PR, and the latest technological trends shaping the field.
It also provides specialized sessions for media relations professionals, offering insights into crafting effective media pitches, building strong relationships with journalists, and navigating the evolving media landscape.
Who It’s For
ICON attracts a wide range of professionals, from entry-level PR associates to seasoned executives, agency leaders and consultants. Many attendees work in corporate communications, nonprofits, government or PR agencies. The conference is particularly useful for those looking to deepen their knowledge, gain new skills and network with influential peers and industry leaders.
Media Relations Content
For media relations specialists, ICON offers significant value. The conference includes workshops and panels on effective media engagement, storytelling techniques and how to leverage emerging digital platforms to interact with journalists and audiences.
Representatives from top media outlets often attend, so ICON presents a networking opportunity for those looking to connect directly with key media contacts. The media-related discussions often feature case studies and insights from PR practitioners who have successfully navigated high-stakes situations, making it a practical resource for attendees focused on media engagement.
What Sets It Apart
What sets ICON apart is its size, breadth and focus on the entire PR ecosystem. While other conferences may zero in more narrowly on media relations or specific tactics, ICON offers a 360-degree view of the profession. It is ideal for those seeking a holistic understanding of where PR fits in today’s business and media environment.
ICON is also known for its emphasis on professional development and ethics, with ample opportunities to earn Continuing Education Units (CEUs) for PRSA certification.
Bottom Line
ICON is a great conference for media relations professionals looking to broaden their understanding of the PR landscape, sharpen their media skills and connect with peers and journalists.
While it might not be as narrowly focused on media relations as some other conferences, the breadth of topics means you’ll come away with a deeper understanding of how media relations fits into the broader communications strategy. If you’re looking for specialized media relations tactics, seek out specific sessions and workshops that align with your goals.
Ragan’s Media Relations Conference
Ragan’s Media Relations Conference is a highly specialized event tailored for PR professionals who engage with journalists and manage media coverage for their organizations or clients.
Organized by Ragan Communications, a leading publisher and event organizer in the fields of PR and communications, the conference zeroes in on the challenges and opportunities within media relations, offering attendees practical strategies to enhance their effectiveness.
The event covers a range of focused topics, including:
- How to pitch to journalists, with insider tips from reporters
- Storytelling and content creation for the media
- Crisis communications and managing media relations in high-pressure situations
- Emerging trends in digital media and social platforms, and their impact on media relations
- Measurement and ROI of media efforts, demonstrating the value of media coverage
Unlike broader PR conferences, Ragan’s Media Relations Conference offers deep dives into the mechanics of media relations, providing actionable insights that PR professionals can immediately implement in their day-to-day work.
Who It’s For
The event draws PR practitioners who spend a significant portion of their time working with the media. This includes media relations specialists, corporate communicators and agency professionals. It’s also popular among those who handle public relations for government, healthcare, nonprofit sectors, or corporate entities where media exposure plays a critical role.
Because of its tight focus, attendees tend to be professionals who want to refine their skills in media engagement rather than broader PR disciplines.
Media Relations Content
This conference is highly relevant to anyone working in media relations. It’s tailored for professionals looking for ways to stand out in a crowded media market, build stronger relationships with journalists and adapt to the ongoing shifts in how news is consumed and reported.
The sessions often include panel discussions with working journalists, providing a unique opportunity to hear directly from those on the receiving end of PR pitches, which is incredibly valuable for media relations pros.
Additionally, the conference usually offers hands-on workshops where participants can work through case studies and practice their pitching and storytelling skills in real-time.
What Sets It Apart
You’ve probably guessed it by now—Ragan’s Media Relations Conference is all about media relations, which is at the centre of every discussion. It’s for understanding how journalists think, what they need and how PR pros can deliver stories that will get attention.
The event also emphasizes new media trends (like podcasts, influencer relations, and multimedia storytelling) and how PR professionals can adapt to the digital-first media environment.
Bottom Line
Ragan’s Media Relations Conference is an ideal event for PR professionals who want to hone their media engagement skills. The conference offers in-depth training on how to work effectively with journalists, pitch compelling stories and adapt to the rapidly changing media landscape.
Its specialized focus and access to media professionals make it particularly valuable for those looking to elevate their media relations efforts, but it may not cover broader communications or PR topics. If your goal is to become a more effective media relations pro, this conference is hard to beat.
PRWeek’s PRDecoded & Purpose Awards
PRDecoded, an annual conference organized by PRWeek, focuses on how public relations can drive positive change through purpose-driven communications.
The event gathers PR professionals, corporate leaders, and experts across various sectors to discuss how brands can effectively take a stand on societal issues, act with purpose and communicate their values authentically. It emphasizes integrating purpose into communications strategies in ways that are both meaningful and impactful.
PRDecoded covers key areas such as brand purpose, corporate responsibility, sustainability, DEI (Diversity, Equity, and Inclusion), and ethical storytelling. The conference explores how brands can align their messaging with broader societal goals, including environmental sustainability, social justice, and equity. A major focus is on how to engage stakeholders—customers, employees, investors, and the media—on these important issues while ensuring transparency and authenticity.
Sessions typically include discussions on:
- Embedding purpose in your organization and making it a core part of communications
- The business impact of purpose-driven PR, including effects on brand reputation, consumer trust, and loyalty
- Diversity and inclusion strategies in PR and communications
- Case studies from companies that have successfully implemented purpose-led communications
- Crisis communications related to social issues, and how to manage public perception during challenging times
Who It’s For
PRDecoded attracts senior-level PR professionals, corporate communications leaders and C-suite executives who are looking to align their organizations with a broader societal purpose. It’s also attended by those in the CSR (corporate social responsibility) space, sustainability officers and marketing professionals interested in purpose-driven branding.
Attendees often come from both large corporations and organizations that are highly focused on sustainability, ethics and social responsibility.
This conference is particularly useful for professionals responsible for managing brand reputation, corporate communications and those leading DEI initiatives within their companies.
Media Relations Content
While PRDecoded is not exclusively focused on media relations, it does offer valuable insights for media relations professionals, particularly those who need to communicate purpose-driven initiatives to the public and the media. There is often a strong focus on storytelling, with guidance on how to craft narratives that resonate with audiences while staying true to a brand’s purpose.
For media relations specialists, PRDecoded can provide strategies on how to effectively communicate a brand’s stance on social or environmental issues in ways that journalists find newsworthy. In an era where the media is increasingly covering corporate responsibility, having a well-thought-out purpose strategy is key to gaining positive media coverage.
Sessions often feature journalists and media experts who discuss what makes a compelling story in the realm of purpose-driven communications.
What Sets It Apart
PRDecoded’s focus on purpose makes it distinct. While many events discuss crisis communications or media engagement, PRDecoded looks at the big picture of how organizations can drive societal change through communication.
The event also emphasizes the intersection of business goals and societal impact, which is increasingly important for PR professionals aiming to build trust and loyalty with today’s socially conscious consumers.
Another unique aspect of PRDecoded is the PRWeek Purpose Awards, which are held in conjunction with the conference. These awards recognize brands, agencies and organizations that have effectively communicated purpose-driven campaigns that resulted in measurable positive change. This provides attendees with real-world examples of purpose in action.
Bottom Line
PRDecoded is an excellent choice for PR professionals and corporate communicators who want to explore how purpose and social responsibility can be integrated into their communications strategies. It’s particularly relevant for those in leadership positions looking to align their brand’s voice with societal values, and it offers great insight into how to communicate these efforts effectively to the media and other stakeholders.
However, for media relations specialists solely focused on tactical pitching or media engagement, the event may feel less directly applicable, unless you’re working with purpose-driven brands or campaigns.
Global PR Summit
The Global PR Summit, organized by P World, is an international conference that attracts PR professionals from around the world, offering a platform for industry experts to share best practices, trends and strategies across a wide range of public relations topics.
Known for its global reach, the summit covers key areas such as crisis communications, digital PR and media relations.
Key themes typically include:
- Crisis communications and managing global crises
- Digital and social media strategies for effective brand communications
- Media relations best practices, particularly when working with international outlets
- Reputation management on a global scale
- The role of corporate social responsibility (CSR) and purpose-driven PR
- Influencer and content marketing, and its intersection with traditional PR efforts
The event focuses on providing insights into the rapidly evolving communications landscape, helping professionals adapt their strategies to the challenges of today’s global market. It emphasizes how brands can manage their reputation and engage with audiences across diverse markets and cultures.
Who It’s For
The Global PR Summit attracts a diverse group of attendees from a wide range of sectors, including corporate communications leaders, PR agency professionals, crisis managers and media relations experts. Since the summit draws attendees from across the globe, it’s ideal for those working in multinational organizations, international PR firms, or global NGOs.
The event typically appeals to mid- to senior-level PR professionals who are responsible for managing international communications efforts, developing strategies that resonate in multiple markets, and navigating the complexities of global media relations.
Media Relations Content
Media relations is a central topic at the Global PR Summit, with sessions that explore:
- How to engage with international media outlets and journalists across different markets
- Building relationships with global media and adapting pitches to various cultural contexts
- Managing media during a global crisis, which is particularly useful for multinational companies or those working across borders
These discussions provide actionable insights into the complexities of pitching and maintaining relationships with journalists in different regions. For media relations professionals working on a global scale, the event offers valuable lessons in navigating cultural differences, understanding diverse media landscapes, and tailoring media strategies to different audiences.
What Sets It Apart
What sets the Global PR Summit apart is itsinternational scope and the diversity of both its speakers and attendees. While many PR conferences have a national or regional focus, this summit brings together insights and case studies from organizations and practitioners around the world, offering a truly global perspective on public relations challenges.
This international perspective is crucial for PR professionals who work for brands with a global presence, as it helps them understand how to manage communications across multiple markets. Additionally, the summit often features high-profile speakers from global companies and agencies, as well as journalists from leading international media outlets, providing firsthand insights into what works in the global media landscape.
Bottom Line
The Global PR Summit is a fantastic event for PR professionals working on an international scale or for brands with a global footprint.
Its strength lies in providing a wide-ranging, global perspective on PR trends, challenges and strategies, making it ideal for those dealing with multinational media relations, crisis communications, or reputation management.
While it may not be as specialized as other conferences for those focused solely on media relations, the summit offers plenty of valuable insights for navigating the complexities of global media landscapes. Attendees can expect to come away with a deeper understanding of how to manage communications across diverse cultures and markets.
IABC World Conference
The IABC World Conference is the flagship event of the International Association of Business Communicators (IABC), held annually for communications professionals from a wide range of industries.
This global event offers insights into the latest trends and best practices across various communication disciplines, including internal communications, corporate communications, marketing, public relations and media relations.
Key focus areas typically include:
- Leadership and communication strategy: How communication drives organizational success and leadership alignment.
- Employee engagement and internal communications: Strategies to connect and engage employees, especially in a changing work environment.
- Public relations and media relations: Best practices for building and maintaining relationships with the media.
- Storytelling and content creation: Crafting compelling narratives that resonate with different audiences.
- Crisis communication: Managing reputation and stakeholder relationships during challenging times.
- Digital communications: Trends in social media, artificial intelligence, and new communication technologies.
With its global perspective, the conference highlights how communicators can operate effectively in multicultural and multinational environments, making it especially valuable for professionals in organizations with an international presence.
Who It’s For
The IABC World Conference attracts a wide range of communication professionals, including internal communicators, PR practitioners, marketing experts, content creators, and senior-level corporate communicators. Attendees typically work in various sectors, which may include corporations, non-profits, agencies and government bodies. The event is especially suited for those looking to elevate their role in their organization by aligning communication strategies with broader business goals.
Because of its wide-reaching scope, this conference is ideal for both entry-level and senior-level professionals who want to learn, network and gain inspiration from a global community of communicators.
Media Relations Content
The IABC World Conference provides valuable insights into how media relations fits into the broader communication strategy. While the event doesn’t focus exclusively on media relations, it includes sessions on:
- Building effective relationships with journalists.
- Crafting media-friendly stories that align with business goals.
- How to handle crisis communication and ensure that media engagement is managed carefully during challenging times.
- Navigating the evolving media landscape, including trends in digital media and the rise of new platforms.
The global nature of the event is also an advantage for those in media relations, as it offers opportunities to learn about cross-cultural communication and managing media relations across different regions. This can be particularly helpful for professionals working in international PR or who need to understand how to tailor pitches for different media markets.
What Sets It Apart
The IABC World Conference emphasizes the strategic value of communication as a business function. Unlike conferences that may focus narrowly on PR or media relations, this event takes a holistic view of communications, emphasizing how communicators can act as strategic partners within their organizations.
The global perspective also makes the event unique, allowing professionals to gain insights into communication challenges and solutions from a multinational lens.
The conference is known for its high-calibre keynote speakers, who often include prominent business leaders, communication strategists and thought leaders from various industries. In past years, keynotes have addressed topics ranging from the future of work to the impact of digital transformation on communication strategies.
Bottom Line
The IABC World Conference is ideal for communications professionals who want to broaden their knowledge and understand how communications can be a strategic asset within their organizations. For media relations professionals, the conference offers valuable insights into how media engagement fits into the bigger picture of corporate communications—although it may not be as specialized as other events focused solely on PR or media relations.
With its global perspective, strong emphasis on leadership in communications, and focus on strategy, the IABC World Conference provides excellent networking opportunities and learning experiences for communicators looking to operate at the top of their field.
Content Marketing World
Content Marketing World (CMWorld) is one of the largest and most prominent annual events dedicated to content marketing. Organized by the Content Marketing Institute (CMI) and typically held in Cleveland, Ohio, every fall, the conference attracts thousands of marketers, communicators, PR professionals and content creators from around the globe to explore the latest trends, tools, and strategies in content marketing.
CMWorld focuses on content creation, strategy and distribution as essential components of effective marketing and communications. Key topics typically covered include:
- Content strategy and planning: How to develop and implement a comprehensive content marketing strategy.
- Storytelling: Techniques to craft compelling stories that engage audiences and build brand loyalty.
- SEO and content optimization: Strategies for improving content visibility on search engines and aligning it with user intent.
- Social media and digital marketing: Best practices for promoting content across platforms to maximize engagement and reach.
- Video, podcasting, and multimedia content: Leveraging different content formats to appeal to a diverse audience.
- Metrics and ROI: How to measure the effectiveness of content marketing campaigns and demonstrate their value to stakeholders.
The conference also highlights the importance of brand purpose and authenticity in content marketing, aligning with trends that show consumers increasingly expect brands to have a social impact and communicate their values clearly.
Who It’s For
CMWorld attracts a diverse group of attendees from various sectors, including:
- Content creators and marketers looking for the latest trends and tools.
- PR professionals and corporate communicators who want to integrate content marketing into their broader communications strategies.
- Social media managers, digital marketers, and SEO specialists.
- Professionals from large corporations, small businesses, nonprofits, and agencies who focus on building their brand presence through content.
Because the conference has a strong focus on content strategy, it’s valuable for anyone involved in shaping how an organization communicates with its audiences, making it relevant for both entry-level practitioners and senior-level executives.
Media Relations Content
While Content Marketing World is not exclusively focused on media relations, it’s highly relevant for media relations professionals who are involved in content creation and storytelling. Content marketing plays a crucial role in generating the kinds of stories and narratives that journalists and media outlets find appealing. Sessions that explore storytelling techniques, earned media, and influencer outreach provide valuable insights for professionals who need to craft stories that resonate not only with consumers but also with media professionals.
Additionally, content marketing helps PR teams manage and amplify owned media (content created and distributed by the brand itself), which is increasingly integrated with traditional earned media strategies.
What Sets It Apart
What makes CMWorld stand out is its deep focus on content strategy as a cornerstone of modern marketing and PR. While many PR and communication conferences touch on content marketing as one of many topics, CMWorld is entirely dedicated to this space, offering an immersive experience for professionals looking to elevate their content game.
CMWorld is also known for its focus on practical, actionable takeaways. Attendees don’t just hear theoretical discussions—they leave with tools, templates, and frameworks that can be applied directly to their work. Additionally, the conference features a range of case studies from successful brands, showing how content marketing strategies are implemented in real-world scenarios.
Another unique aspect of the event is its emphasis on community. The attendees and speakers are highly engaged, and CMWorld fosters a collaborative atmosphere where participants are encouraged to network, share ideas and build lasting professional relationships.
Bottom Line
Content Marketing World is a must-attend event for anyone working in content marketing, communications or PR who wants to learn the latest strategies for creating and distributing compelling content.
For media relations professionals, the conference offers valuable lessons in storytelling, content amplification, and how to integrate owned and earned media strategies to build stronger relationships with audiences and the media.
With its global reach, high-profile speakers and focus on practical takeaways, CMWorld helps communicators stay at the cutting edge of content marketing. Just be sure to plan your schedule carefully to get the most out of this expansive event.
PRovoke Global
PRovoke Global, formerly known as the Global Public Relations Summit, is an annual conference organized by PRovoke Media (formerly The Holmes Report). As one of the most prestigious events in the public relations industry, it focuses on high-level discussions around global PR trends, communications innovation and thought leadership. The event attracts senior PR executives, agency leaders, and corporate communicators from around the world.
PRovoke Global explores the future of public relations and how the industry is evolving in response to shifts in technology, culture and business. Key focus areas include:
- Global communications strategy: Managing brand reputation and communications on a global scale.
- Innovation in PR: Trends in technology, AI, and data analytics transforming the field.
- Crisis management: Handling communications during crises in an interconnected world.
- Purpose-driven PR: How brands can authentically engage in social issues and communicate their purpose.
- Diversity, Equity, and Inclusion (DEI): The role of PR in promoting inclusivity within the industry and in communications strategies.
- Corporate reputation and leadership: Helping CEOs and organizations navigate complex reputational challenges.
- Media relations: Navigating a changing media landscape, particularly with the decline of traditional journalism and the rise of digital and influencer media.
PRovoke Global emphasizes how PR can drive business success, often featuring in-depth case studies from leading global companies that have tackled significant communications challenges.
Who It’s For
PRovoke Global is designed for senior-level PR and communications professionals, particularly those who work for multinational corporations, global agencies or high-profile brands. It attracts PR agency leaders, corporate communications heads and chief communications officers (CCOs) who are responsible for shaping high-level strategy within their organizations.
The attendees are usually a mix of global PR professionals from different regions, offering a diverse perspective on public relations practices around the world. Given its focus on global communications, the event appeals to those who are managing brands or reputations across multiple countries or continents.
Media Relations Content
While PRovoke Global is a broad PR conference, media relations is often a key theme, especially when it comes to managing brand narratives in a rapidly evolving media environment. Sessions typically cover:
- How to engage with journalists in an era of declining newsrooms and fragmented media outlets.
- Building relationships with global media, ensuring that your brand’s story is relevant and newsworthy across different markets.
- Crisis communications and how to handle media scrutiny during global crises.
- The role of earned media in an integrated communications strategy, alongside paid and owned media.
For media relations professionals, PRovoke Global offers a chance to learn how to tailor media strategies for different markets, balance digital and traditional media engagement, and understand the expectations of journalists working in today’s environment.
What Sets It Apart
What makes PRovoke Global stand out is its high-level, strategic focus on global PR and communications. PRovoke Global is designed for senior leaders looking at the big picture—how global PR strategies drive business growth, influence public perception and help companies navigate complex challenges on the world stage.
Another unique feature of PRovoke Global is its mix of corporate case studies and agency perspectives, providing a holistic view of how the industry’s top leaders are responding to communications challenges. The event often features CEO-level discussions and in-depth interviews with business and PR leaders who are shaping the future of communications.
The event is also home to the Global SABRE Awards, which recognize excellence in public relations campaigns across different regions and sectors. These awards highlight innovative PR work and provide practical examples of how brands are successfully navigating the PR landscape.
Bottom Line
PRovoke Global is a premier event for senior PR professionals who are involved in shaping global communications strategies and managing corporate reputation at the highest levels. With its focus on innovation, global trends and thought leadership, the event is ideal for those looking to stay ahead of the curve in the evolving world of PR.
PRovoke Global offers valuable insights into global media dynamics, earned media strategies and crisis management, but it may be less focused on tactical skills compared to more niche conferences.
Overall, it’s an excellent event for gaining a strategic, global perspective on the future of public relations and networking with top-tier professionals from across the industry.
Social Media Strategies Summit
The Social Media Strategies Summit (SMSS), organized by the Global Strategic Management Institute (GSMI), is a highly regarded annual event designed to help businesses and organizations optimize their social media strategies.
Bringing together social media marketers, corporate communicators and PR professionals, the summit explores the latest trends, tools and best practices in social media marketing and communication.
SMSS offers multiple editions throughout the year, with events tailored to specific industries such as government, corporate, and higher education.
The summit focuses on enhancing social media strategies across platforms, covering key topics such as:
- Content strategy: Creating engaging, shareable content that resonates with target audiences.
- Social media analytics and ROI: Measuring the effectiveness of social media campaigns and demonstrating value to stakeholders.
- Social media advertising: Tips and strategies for paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Influencer marketing: Identifying and collaborating with influencers to amplify your brand’s reach.
- Community building and engagement: Building a loyal, engaged social media community.
- Crisis communications on social media: Managing negative feedback, customer complaints, or crises in real-time on social platforms.
- Emerging platforms and trends: Exploring new trends like video content, podcasts, and platforms like Clubhouse, and how to leverage them effectively.
SMSS is especially valuable for those seeking to stay on top of the social media landscape and apply practical, actionable tactics to their campaigns.
Who It’s For
The summit attracts a diverse group of social media professionals, including:
- Social media managers and strategists looking to improve their tactics.
- PR and communications professionals who integrate social media into broader communication efforts.
- Content creators, digital marketers, and brand managers.
- Professionals from corporations, nonprofits, government agencies, and small businesses.
It’s suitable for both entry-level professionals seeking to build their skills and senior-level marketers who want to refine their strategies or keep up with the latest social media trends.
Media Relations Content
For media relations professionals, SMSS can be quite valuable, especially in areas where social media intersects with public relations:
- Crisis management on social media: Since crises now often unfold on social media platforms, SMSS offers sessions that provide strategies for handling negative press, managing public backlash, and responding to crises in real-time.
- Story amplification: Media relations pros can learn how to use social media to extend the reach of their media coverage, repurpose earned media content, and build relationships with journalists and influencers on social channels.
- Influencer and journalist relations: Many media relations teams are incorporating influencer marketing into their PR strategies, and SMSS offers insights into how to manage these relationships and leverage them to complement traditional media outreach.
- Monitoring media narratives: Attendees can learn how to use social listening tools to track brand mentions, media coverage, and public sentiment in real-time, enabling PR teams to respond faster and more effectively to media stories and public conversations.
What Sets It Apart
The practical, hands-on focus of SMSS is what sets it apart. While some conferences take a high-level, strategic view of social media, SMSS emphasizes actionable takeaways—you’ll leave with tips, templates, and frameworks that can be implemented immediately. Each session is designed to give participants a clear roadmap for improving their social media tactics, with a focus on real-world case studies from brands that have successfully navigated social media challenges.
Another unique aspect of SMSS is the focus on different sectors. The summit frequently holds specialized editions, such as SMSS for Government or Higher Education, which cater to the unique social media needs of specific industries. This makes it an excellent event for professionals working in niche markets who want tailored advice.
Bottom Line
The Social Media Strategies Summit by GSMI is an excellent choice for professionals looking to deepen their expertise in social media marketing and communications. For media relations professionals, it offers valuable insights into how social media can be used for crisis management, influencer relations, and amplifying earned media. Its practical, hands-on approach and focus on real-world case studies make it a highly actionable event for those looking to enhance their social media strategies immediately.
While it may be less relevant for those seeking broader PR insights, SMSS is ideal for anyone who wants to stay ahead of the curve in the fast-evolving world of social media marketing.
