News
PR Metrics that Matter: Beyond Ad Value Equivalency and Share of Voice
PR teams do a lot of behind-the-scenes work. Quantifying these efforts as measurable metrics can firm up credibility with internal stakeholders.
Will AI Replace Public Relations Professionals?
Even as technologies such as artificial intelligence transform the way we work, the human touch remains irreplaceable for public relations professionals.
How to Build a Media List That Will Actually Respond
Building a media list is easy. Many software tools will do it for you. Building a media list that will actually respond to your pitches is harder.
The Power of Collaboration in Media Relations
The idea behind Broadsight Tracker was to create a single platform where your entire media relations team can share and access crucial information in real time.
How Automating PR Reports Can Elevate Your Brand Strategy
Automating your reporting will free up your time while offering insight into which strategies are working.
8 Questions to Ask Journalists Who Request an Interview
Your first contact with a journalist is an opportunity to learn more about their story, so ask these important questions.
Managing Large Media Relations Teams in the Remote Work Era
You’re not just managing teams, you’re pioneering a new way of working. Here’s how to get started leading your remote media relations team more effectively.
