Resource Hub
Guides
Crisis Communications: Post-Crisis Evaluation and Recovery
Discover how to rebuild trust and enhance your organization’s reputation with our expert post-crisis communication strategies.
How to Create a Safe Environment for Media Training
Learn how to create a safe, supportive environment for effective media training with these practical tips and strategies.
9 ChatGPT Prompts for PR Pros
Unlock the potential of ChatGPT for your organization with task-specific prompts tailored for common challenges faced by PR teams.
Defining and Measuring Reputational Risk
Clear thinking must prevail when reputational issues arise. Keep emotions out of it by using pre-determined criteria to assess reputational risk. Here’s how.
Proven Strategies for Working with Your Student Press
How many hours a week does your team spend responding to the student press? Unlock strategic insights from seasoned media relations professionals to help navigate this important relationship.
Templates
Media Response Templates for Common Issues
The media response templates below are intended to serve as a starting point for developing your own messaging and holding statements when managing issues that arise for your organization.
When you need to say something quickly, you can modify the template that fits your situation, buying your organization the time it needs to consider the issue and its response more thoroughly.
These statement templates contain clearly marked placeholder text. You can replace those placeholders with your organization’s name or other details of your particular issue.
Media Response Template for Accident or Injuries
Media Response Template for Controversy Involving Partner or Supplier
Media Response Template for Culture Problems
Media Response Template for Customer Complaints
Media Response Template for Cyberattack
Media Response Template for Data Breach
Media Response Template for Employee Layoffs
Media Response Template for Financial Misconduct or Fraud
Media Response Template for Leadership Crisis
Media Response Template for Legal Action
Media Response Template for Negative Industry-Wide Incident
Media Response Template for Poor Financial Performance
Media Response Template for Product Recall
Media Response Template for Regulatory Investigation or Non-Compliance
Media Response Template for Sexual Harassment or Discrimination Allegations
