Guides

Crisis Communications Checklist

Follow these five essential steps to ensure your organization is ready to communicate swiftly and effectively in a crisis.

Crisis Communications: Post-Crisis Evaluation and Recovery

Discover how to rebuild trust and enhance your organization’s reputation with our expert post-crisis communication strategies.

Media Response Templates

These media response templates for 17 issues such as product recalls, employee layoffs and environmental incidents can buy you time to develop your response.

How to Create a Safe Environment for Media Training

Learn how to create a safe, supportive environment for effective media training with these practical tips and strategies.

9 ChatGPT Prompts for PR Pros

Unlock the potential of ChatGPT for your organization with task-specific prompts tailored for common challenges faced by PR teams.

Defining and Measuring Reputational Risk

Clear thinking must prevail when reputational issues arise. Keep emotions out of it by using pre-determined criteria to assess reputational risk. Here’s how.

Proven Strategies for Working with Your Student Press

How many hours a week does your team spend responding to the student press? Unlock strategic insights from seasoned media relations professionals to help navigate this important relationship.